How Referral Systems Are Changing the Home Improvement Game
Referral programs aren’t new, but they’re becoming a huge part of the home improvement world. Homeowners want trusted pros, and contractors want more jobs—referrals make that happen. Why They Work People trust word-of-mouth over ads. A referral from a friend or neighbor carries weight, and when companies reward that, it’s a win-win for everyone. How People Are Using Them Homeowners save money – Discounts or perks for referring friends. Contractors grow their business – More jobs without spending big on ads. Loyalty programs – Earn rewards for multiple referrals. Community referrals – Nextdoor, Facebook groups, and forums are full of trusted recommendations. Make It Work for You If you're a contractor, a solid referral program can bring in quality leads without the heavy marketing costs. Try something simple—offer $50 off the next project for both the referrer and the new client when they book. It’s an easy way to keep customers coming back while bringing in new ones who already trust your work. Are you currently using a referral program with your business? Drop a comment!Customer Q: Will Campaigns get more customer segment functionality based on tags, etc?
A: Campaigns is constantly getting new functionality to the product. At the moment, you can filter your customer list using client tags for campaigns. Here's a screenshot of the filters that are available under the 'All clients' segment today:Customer Q: Do campaigns only send to the default email address for the client?
Customer Q: Do campaigns only send to the default email address for the client? Or, can we use the secondary email, as well? Most customers have a billing email that we use for default, but we can market to those we talk to. A: At the moment, you can only send to the default/primary email address on the client's profile. Thanks for your feedback about choosing which email on the client's profile to send campaigns to––we will share that feedback with the product team!Customer Q: Is there a one-off campaign template to close customers who haven't approved a quote?
A: Yes! You can use the 'Close on pending quotes' template for this. If you're already using quote follow-ups, you'll see a prompt letting you know when the last follow-up is sent so you don't schedule over them 💡 The benefit of using Campaigns for this scenario is that you can use rich text and images to create a more professional-looking communication!Jobber Campaigns Tips and Tricks
I love the Campaigns feature. I build a newsletter with it every month and I only sent it to clients to haven't booked with us for over 4 years at first, then each month I drop the months since serviced section down to raise the number of past clients reached. I do this so I don't overwhelm the phone lines, and eventually I will just have all the clients get it each month. I also tag my unsubscribe clients so they will never get a newsletter in the future, since right now each month is a one off campaign. I can adjust the filters to keep them out of the loop. I wish there was a way to add a gif file though. I add Before and After pics that I edit together on Canva, which is doing the trick for now to get the point across. One more tip that I've been playing with for my newsletters is using Dall.e on Chat GPT to create a header image that will be specific to our industry. I'd love to hear any other tips and tricks!🎙️ Podcast Discussion: Free Marketing Strategies That Actually Work
Earlier this week, Jobber launched 'Free Marketing Strategies That Actually Work'. We'd love to ✨ spark ✨ discussion around top takeaways and your own experiences! Let’s share low-cost tactics that have driven real results. What strategies have surprised you with their effectiveness? Tuned into the episode? Share any questions or notable learnings down below 👇 What are the best free marketing strategies you’ve used for your business?
