How Referral Systems Are Changing the Home Improvement Game
Referral programs aren’t new, but they’re becoming a huge part of the home improvement world. Homeowners want trusted pros, and contractors want more jobs—referrals make that happen. Why They Work People trust word-of-mouth over ads. A referral from a friend or neighbor carries weight, and when companies reward that, it’s a win-win for everyone. How People Are Using Them Homeowners save money – Discounts or perks for referring friends. Contractors grow their business – More jobs without spending big on ads. Loyalty programs – Earn rewards for multiple referrals. Community referrals – Nextdoor, Facebook groups, and forums are full of trusted recommendations. Make It Work for You If you're a contractor, a solid referral program can bring in quality leads without the heavy marketing costs. Try something simple—offer $50 off the next project for both the referrer and the new client when they book. It’s an easy way to keep customers coming back while bringing in new ones who already trust your work. Are you currently using a referral program with your business? Drop a comment!🎙️ Podcast Discussion: Free Marketing Strategies That Actually Work
Earlier this week, Jobber launched 'Free Marketing Strategies That Actually Work'. We'd love to ✨ spark ✨ discussion around top takeaways and your own experiences! Let’s share low-cost tactics that have driven real results. What strategies have surprised you with their effectiveness? Tuned into the episode? Share any questions or notable learnings down below 👇 What are the best free marketing strategies you’ve used for your business?🎙️ Marketing Insights for 2025
What’s been your most effective method for generating new leads without breaking the bank? 🏦 Earlier this week, Jobber launched 'A Recap of our BEST Marketing Tips from this Year' that compiled the best tips from industry pros, covering creative lead generation, building client trust, and optimizing your Google presence. Tuned into the episode? 👀 Share any questions or notable learnings down below 👇Your Best Marketing Ideas!
What has been your most successful marketing tool in 2024? Is there anything new you are trying going in to 2025 and beyond? Mine has been word of mouth and literally making neighboring sites envious of how we take care of our clients. What has worked for you? What are you looking to try next? 😎
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I am praying that we get a way for us to send our email campaigns out not by tags, but by line item titles. We own a tree company, so I would love to send emails out to our Oak Tree homeowners. We are on year 4 and I recently switched to Jobber email campaigns. I went through our whole client list in MailChimp and tagged each homeowner's account for this. Now that I am with jobber, I would have to go through 1000s of clients and put tags on each one. This would be so tedious as I would have to open each estimate to see what type of trees were listed for each project. Is there a way around this? Being able to use Jobber email marketing and focusing on one type of tree (client) without going through every single client and making tags?
