Honestly, I’d focus **bleep** smaller and mid-sized GCs doing additions, custom homes, structural renovations, cottages, stuff like that. Those companies are way more likely to need extra framing capacity than the big production builders.
And get aggressive about relationship-building honestly. Not in a pushy sales way, just being consistently present.
A lot of builders already “have a framing guy.” That’s normal. But projects pile up, schedules slip, crews disappear, quality drops, guys get overloaded. If you stay top of mind with enough GCs, eventually you become the first call when they need help fast.
Instagram honestly matters way more than people think now too. Some of the best subs we’ve found as a GC came from Instagram. Not even polished marketing necessarily, just seeing someone consistently posting clean work, showing up every day, interacting with builders, commenting on projects, being visible.
A guy posting framing progress regularly already feels more real and established than someone with zero presence.
And once you get in with a GC and make their life easier, answer your phone, hit deadlines, communicate well, keep sites moving, you usually stop needing to chase work nearly as much.
