Great take on niche's and mad respect for sticking with a narrow focus! Thank you for posting this! I started wide to fill my schedule and provide for my family with full intent to narrow along the way. This was due to my marketing strategy which was 100% referral strategies that brought us to where we are now.
Standing out via products, marketing, culture and business strategy is a great way to grow as you are refreshing to those that find you. Employees and clients. Whatever you do, go 100% in so you know if you have actually failed or just been lazy and/or chicken to see it through.
