Forum Discussion
First and foremost - I am not a woman BUT I have hired woman as technicians before so I have some feedback as far as what worked and what didn't. I hope I don't get myself in trouble here. haha First of all, just being bold enough to be in the space automatically gives you a lot of credibility. It's not common and people respect that.
The things that make people respect you are the same regardless of what **bleep** you are. Showing up on time, being authentic, knowing what your talking about, being confident. Those are the things that build trust. Not if you're a male or female. But because you are a female, if you embody those things, it will give you sub conscious bonus points and a leg up on every dude. That being said, if you slip up in any of those, then it might feed in to some subconscious perceptions of genders which might hurt you more than a guy who did the same thing. So just be super solid and you'll be good!
I hired two women as technicians. One showed up every day, early, ready to work and everyone thought she was a beast. Did she mess up? Sure BUT she always did the basics and had everyone's respect. Every client was like "dang that's cool you have a girl working construction and she knows what she's doing". The other woman we hired was late all the time and unsure of herself, which ruined her credibility with her teammates and with clients.
There are some really great ladies on IG, the lady plumber and tile chick. Follow their model for points on social media and stuff. They are awesome. From a marketing perspective though, being a woman is a HUGE advantage so embrace it. I'm kind of jealous.