Everything above about a fully loaded hourly rate is right. The thing I'd add, because it's what bit most of the recurring-service owners I've looked at: it's rarely the whole price list that's wrong. It's a handful of specific clients.
Typical pattern from 3 months of visits: 10–15 recurring clients, 2 or 3 of them lose money on every single visit once drive time and payroll burden are counted, and they've been at the same price for two years. The other 12 are fine. Raising prices across the board fixes the 3 and annoys the 12.
So the biggest-impact change I'd suggest is quarterly: rank clients by profit per visit, reprice or release the bottom few, leave the rest alone. That's a 30-minute job if you export the Visits report and have your wage and overhead numbers.
I'm doing exactly that calculation by hand as a free profit check for a few businesses while I build a tool around it (jobpayoff.com, independent, for businesses that use Jobber). If anyone wants their own list, send me a message.
Rose, in your case, was it specific clients or the whole price list that was off?
