Anyone else realize they were breaking even or losing money after expenses?

It’s a painful but necessary realization. We call it "Margin Fade." You feel productive because the trucks are moving, but the bank account stays flat.

We've found it helpful to include an overhead allocation on the Job reports. It shifts the focus from "How much revenue can we hit?" to "How much are we keeping?" It's a useful exercise for any business to go through because you start to get a better grasp around what jobs are actually worth pursuing.