Anyone else realize they were breaking even or losing money after expenses?

I hired a Fractional CFO about two years ago.  I have been in business for 17 years and finally got to the phase of educating myself about finances.  We worked on a lot of strategies.  Now we evaluate our pricing every quarter and for the clients we need to raise we will.  Another big realization was what is the revenue amount we bring each month and if it is above a certain amount then our profit increases a lot.  I know these realizations might be normal for some but they were lightbulb moments for me.