Are you profiting more from one-time services or recurring contracts? How do you know?
Over the past year, our business has grown into a predominantly recurring-revenue model, with nearly 90% of our monthly income coming from weekly, biweekly, and monthly clients.
While one-time cleans (like move-ins/outs and deep cleans) often bring in higher ticket prices upfront, we’ve intentionally prioritized recurring clients because they create long-term stability, stronger client relationships, and more predictable scheduling for our technicians.
That said, we’ve noticed that one-time cleans play a powerful role as an entry point into our ecosystem—they’re often the first experience that converts into a recurring client.
Now, as we scale toward $3M and expand into new markets, we’re looking more closely at:
- Profit margins by service type
- Customer lifetime value (LTV) from recurring vs one-time
- Conversion rates from one-time → recurring
We want to better understand not just which service brings in more revenue, but which one truly drives profitability, retention, and sustainable growth—so we can refine our pricing, marketing, and sales strategy accordingly.
