When Competitors Race to the Bottom: How you Can Push Back—Without Slashing Prices

Try to have personal relationships with the decision makers by attending local chamber events.  Then when you get an opportunity be sure to provide the white glove experience: answer texts call within moments, anticipate what they may ask / need and provide it ahead of time.  Show value by offering the best customer service.  Personally, I will pay a little more if I know that when I need someone they will pick up the phone.