What marketing channel works best for you right now???
Hello, We are currently evaluating our marketing strategy to improve lead consistency and build deeper community trust. While we currently use Yelp, we find the results inconsistent and often attract price-shoppers rather than long-term clients. :( Moving forward, I would like to pivot our focus toward community-based marketing, such as sponsoring local schools and Little League teams. These sponsorships build the kind of long-term goodwill and trust that ensures local homeowners think of us first during emergencies. To clarify our strategy, we are avoiding the following channels: - Lead Aggregators (Angi, Networx, HomeAdvisor): These platforms sell the same lead to multiple contractors. The requirement to respond within seconds to avoid losing the job—while still being charged—does not align with our workflow. - Yelp for Major Projects: Due to high cost-per-click metrics and a high volume of price-sensitive inquiries, we find this to be a low-return channel for larger plumbing jobs. Your Friendly Neighborhood Plumbers,What's Standard Gross Profit for Your Industry?
I once listened to Tom Reber preach about 50% gross profit and how if you aren't aiming for that, you are going to hurt yourself short/ longer term. He was basically saying, for every dollar you make, you need to make two. This has been super impactful for me and my business but I'm noticing on my really big projects, it's so hard to keep that. I have one $120k exterior BBQ that has definitely had some inefficiencies but we are probably looking at 35% end of day. But that's 35% of a large $$ so that is kind of ok. For those of you who do a good job tracking this (btw Jobber's gross profit calculator is objectively amazing for this btw)- what is your gross profit and what do you usually shoot for?When is it time to hire an accountant?
I am wondering at what point some of you guys have hired an accountant? Did you hire one to grow? To maintain what you have? Or are you simply using one to file taxes at the end of the year? I am thinking about hiring an accountant to manage my finances for me and see where things go, but wondering when is the right time.How Much Should You Really Be Charging?
The number one question I receive is tied directly to the fact, most contractors are still guessing when it comes to pricing. Overhead. Profit. Labor rate. Trip fees. They think just because they throw a number they hear their competitors use, thats all that they need. It may work, but how and what do you divide these funds is just as important for your business health. If you don’t know how to do the math, you’re not building a business. You’re surviving check to check and think you need more work, when you do not. So here’s the plan: This Tuesday & Thursday on IG, I’m walking you through our Contractor Price Builder Worksheet FREE on instagram live. We will cover: - How to calculate your real hourly rate - The difference between markup and margin - Why profit is a non-negotiable - And how to price with confidence Join the session. Bring your numbers.Real Reason Most Contractors Don’t Know Where the Leak Is (How to Price)
Just returned from the Masters of Home Service Podcast with Adam and we broke down something every contractors pain point... Most of us think our pricing problem is about charging more. But in reality, it’s about not knowing where the leak is. That’s why I built the Pricing Blueprint Worksheet, it forces you to look at every category inside your business: Is your hourly cost set right? Is your team milking jobs or burning hours? Is your overhead eating too much of your margin? Are your profit targets too low? Or are you just lost trying to figure out where it all goes? When you separate these categories, you finally see where your money ends up. You’ll know if it’s a labor problem, an overhead problem, or a leadership problem. This is exactly what we talked about on the podcast, that transition from employee mindset to owner mindset. Thank you Jobber Team for the opportunity. Here is the sheet we went over and let me know your thoughts.We’re In Q3 — How Are Your 2025 Goals Holding Up?
Now that we’ve officially entered Q3… I’m checking in: • Are you where you thought you’d be by this point in the year? • What worked well in the first half? • And what needs to be tweaked so you don’t coast through summer? For us, we’re doubling down on and been using this visual from our Blueprint Series to stay focused each quarter: Would love to hear from others: What’s one change you’re making to finish Q3 strong?
When Competitors Race to the Bottom: How you Can Push Back—Without Slashing Prices
The Pain Backflow work has become a Craigslist price-war: unlicensed techs quote 30 % below cost, plumbers toss in a “” freebies" to win a bigger job, and customers—squeezed by the economy—grab the cheapest line item they see. Result: we’re pitching value while they’re slinging bargain stickers, and it feels like we’re getting chopped at the knees. How do I handle these "Cheap competitors" and Hold the line on value?
Acorn Integration?
We use enhancify. We considered Wisetack. However, we require down payments and don't like that payment gets released after work gets completed. We stumbled across Acorn and saw they integrate with HouseCall Pro. On their quotes, they offer a monthly finance rate the customer could get if they used Acorn (estimated rate of course). Is this a possible integration in the future, or is there something similar? tia
