One of the biggest challenges I face is that most people around here don’t really know what quality tree care looks like. A lot of companies have been topping trees for years, working without insurance, and calling themselves arborists when they’re not. It’s normalized bad practices.
I’ve had customers shocked my price wasn’t higher, and then I find out what the other company was actually offering — it was completely wrong for the tree. Others say my price is too high, but they don’t realize the “cheaper” company has no insurance or proper training.
I do my best to educate people during estimates and conversations, but it’s tough when the whole region has been used to poor standards for so long. I’d love to find better ways to raise awareness and show folks what real, professional tree care looks
