Those sound super dialed! One thing we do is have different nurturing sequences for wherever they are in the customer journey. If we've already had a phone conversation and I'm waiting for details, we have a sequence for that. If we gave them a quote and they haven't accepted, there's a sequence for that. After they accept the quote, there is a sequence for that.
Right now we are working on the during job nurturing - getting feedback then sending that to the appropriate team members.
That sounds like a really solid system, especially having different sequences based on where the client is in the journey.
I'm starting to move in that direction as well, mainly around capturing leads and building follow-up sequences to guide the clients through the process. Still early, but I can definitely see how that can be.
Appreciate you sharing that.
