Best Practices for Facebook & Instagram Ads?

Question

Hello! Junk Removal company here 👋.&nbsp;
We're posting (somewhat) regularly now, and I'd like to use FB and Instagram ads to expand reach and find new followers/leads. Is there a certain format or topic that has worked best for your ads on social? Ideally, the ad can stay the same for several weeks so I don't need to create new content as often as for regular posts, but would love to hear what works best for others.&nbsp;
Related: Are you measuring social ads based on a cost-per-lead, or do you consider it branding spend?
Thank you!&nbsp;

julie · Answer

I asked a Jobber performance marketing ad expert on this topic and they said that their biggest tip is to make sure your ads use the same language your customers use. Check out Reddit Answers or even the comments on your competitors' ads. People will literallyy tell you their pain points in their own words. Pull those phrases directly into the first 3 seconds of your ad to hook people in. Hope this helps!

pestfreecanada · Answer

I had this thought a while ago and my cousin made a joke about my younger sister being "a Instagram star, you should ask her". I am 40 and don't care much for social media but have been thinking about doing some marketing on there and asking my younger, phone addicted sister what the ads look like out there. That brings me to my point, is to ask users what they see. What they like, what they don't, what format looks best on a phone screen, what content is relevant...all that stuff. Ask your kids, friends, family colleagues. I guess you could call it like a market research. When I had social media I thought I was posting some earth shattering content then people would say to me, why would you post that? What you think is good isn't always what people want to see!

brandensewell · Answer

Facebook Ads and Instagram Ads should be trackable. You should be tracking your ad spend and where your leads come from. Track lead conversion rates, average tickets, demographics, etc. When you run these ads you should be running multiple at the same time that are completely different. This is simple called A B testing. Check your analytics on your ads and reallocate your ad spend to the ads that are best performing. This is a never ending cycle because what works now won't always work a month from now.&nbsp;

moly · Answer

Ooh great insight. Matthew (same person Julie talked to) also encourages running multiple ads with different messages or images to see which ones resonate most. If you can run 2 great, 3 even better, etc. The stats will tell you what people are responding to!

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Best Practices for Facebook & Instagram Ads?

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