Content Creation - what has worked for you?
In Q1 - I made it a goal to start recording content for our social media pages. Any tips/tricks for a newbie?
Forum Discussion
I am an amateur with marketing but I have found some luck on tiktok in the last year (+3000 followers in 9 months!). The first 3 seconds needs to grab the attention of your ideal viewer. Videos that surpass 40-ish seconds don't perform as well because viewers want punchy and to the point. From a business standpoint, our clients love seeing the team behind the scenes, it invokes emotion and familiarity within our brand. Raw content versus stock imagery will always outperform! Create a spreadsheet or a calendar with days of the week and what you're attempting to provide (education, humor, celebrations, announcements, etc.)
Hope this helps!