Do you have a Instagram Business account? How are you utilizing tools built within it?

Congrats on setting up your IG business account!

A lot of home service businesses are starting to use Instagram more intentionally, so you’re heading in the right direction.

For pest control specifically, content like before-and-after videos, clips from the job site, and homeowner tips tend to perform well because they show real work and help build trust with potential customers. If you’re looking for more viral-style content, showing heavy infestations or unusual situations you come across on jobs can definitely grab attention. I would use a mix of both! 

Social media is really about constant experimentation. After your first few weeks of posting (around 2–3 weeks), you’ll start to have some stats to compare and can see which types of content are getting the most engagement.

To make things easier on yourself, it can also help to set a content creation schedule. For example, you might take photos and film videos during the workweek, then use some time on the weekend to turn that footage into posts. IG also lets you schedule posts in advance, so you could plan out content for the next week or two. That way, you give yourself time in between to capture and create more content without feeling rushed! All the best!

Amazing on starting your social media stuff.  We find that the most engaging are about our team and some before and afters.