I asked a Jobber performance marketing ad expert on this topic and they said that their biggest tip is to make sure your ads use the same language your customers use. Check out Reddit Answers or even the comments on your competitors' ads. People will literallyy tell you their pain points in their own words. Pull those phrases directly into the first 3 seconds of your ad to hook people in. Hope this helps!
Ooh great insight. Matthew (same person Julie talked to) also encourages running multiple ads with different messages or images to see which ones resonate most. If you can run 2 great, 3 even better, etc. The stats will tell you what people are responding to!
