Facebook & Instagram Ads for Local Service Businesses: What Works Best?

From an exterior cleaning business owner’s perspective, what’s worked best for paid social is simple,  video's showing the transformation before and after, short clips of crews in action, or one clear problem like dirty siding, roof stains, or overflowing gutters with a quick solution. We keep the same ad running for weeks and let the algorithm do the work. We measure it primarily on cost per lead, but we also expect a branding lift, especially when people mention they’ve seen us “everywhere” before they ever fill out a form.