FB or Yelp to get leads? We have tried both, and not one lead from Yelp, but we actively advertise on FB and all our leads have been generated from there. What is everyone elses experience? Google is a non thing right now for us.
Historically for my poop scooping business I've generated a lot more leads via Facebook but their LTV is smaller compared to the leads we close on Google. I think it's because on Facebook it tends to be more people who want to try out the service in the first place versus someone who's looking for a scooper to clean their yard. I don't think I ever generated a lead from Yelp lol.
FB hands down. but It also depends on Niche.
As someone who Owns a Residential hardscaping Company and a Viral marketing agency, if you're able to showcase a beautiful transformational video 10 seconds to 3 minutes long of the full process. Before, actual work done, after recording...
your videos should go viral easily... Reinforce winners with ads + speed to lead... and you're set.
I've done this with with Hardscaping, Turf install and even surprisingly Pest control.
FB Marketing = Do they water at the mouth and or say" Dang I want that "( Walkways, luxury/ upgrade in lifestyle by removing lower status chores, car wrapping, painting, epoxy work, flooring, )
Google = I'm in need of some solution that i need right now or else I will lose more money or feel tons of discomfort ( Roof leaks/ repairs, Mechanic, Termites, rodents in my room, irrigation install/ leak, electric issues)
Long story short
Google captures existing demand ( you can't create the problem for them, it's out of your control)
FB Creates Demand ( you can make them want your product )
Cheers,
I would say google definitely matters but you have to spend the time to optimize your stuff. This takes a long time if you're doing it yourself. Jobber podcast has had some killer episodes on this. We basically listened to those then implemented them exactly, and though I have an ad agency helping with my SEO, they commented on how dialed in our GMB was. Those podcast episodes are:
- 100+ Leads a Month from SEO
