I'm with you on this! Educating customers is a huge part of running a strong home service business.
When you explain why something needs to be done (and what could happen if it’s not), it builds trust. And I strongly believe that trust is often what separates a one-time job from a long-term client.
I also really respect your mindset around inspections. Charging for your knowledge sets the boundary that your expertise has value, while still giving homeowners the freedom to choose. The people who truly understand the complexity of rodent exclusion usually realize pretty quickly it’s not as simple as it sounds!
