How do you keep your service marketing simple and consistent over time?

Hi everyone,

I’ve been thinking about how marketing efforts change after the initial push — things that seemed exciting and new during setup often become less useful once the daily work settles in.

At Funnelsflex, we work with different teams to understand how their clients move through service processes. One thing that keeps coming up is that simple, repeatable marketing actions tend to outlast flashy campaigns or complex automations.

I’m curious how other service-based businesses approach this in Jobber, specifically:

What marketing activities do you still use regularly after the “new strategy” phase?

Which ideas looked promising at first but ended up falling out of your routine?

How do you decide when it’s time to simplify or retire something that’s not working?

I’m looking forward to hearing how others keep things manageable and effective on the marketing side — thanks in advance!