How fast are you sending estimates right now?
How quickly do you respond when a lead requests a quote? What tools are you using to speed up the process? In this episode of Masters of Home Service, ryaantuttle and WiringByron break down: Why faster replies win you more jobs (and boost close rates by 30%) How online booking and video calls help you quote without site visits How quote templates, automation, and AI speed up estimates to minutes Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
What 3rd Party SMS service do folks use for sending mass / bulk texts to their clients?
What 3rd Party SMS service do folks use for sending mass / bulk texts to their clients? Last month we ran a promotion and marketed it via 4 social media posts and two email sends. Then, we supplemented the campaign with sending SMS messages to our clients from the client re-engagement report. 3 of us divided up the report and pasted the message in the Jobber text thread, changed the first name of the recipient and sent it off to about 600 clients out of ~5,000. It took 3 days... No, not 8 hours a day, we had other things on our list. And when someone responded positively to our message asking for a quote our service manager would go into quote/sales mode while we kept sending. It was brain numbing, but effective. For February, which historically only brings in half or less of the revenue we make during a typical in-season month we almost doubled it. It was our best February ever. The takeaway: Texting works (when done right). For the time it took it will be worth it to spend money on a third party service and press send once, instead of 600 times. So, please share your experience with bulk SMS services- good, bad, meh... I would love to know. Thanks! ~Kyle Klevjer
Restarting a 25-Year Landscape Business in a New City — Best Marketing Strategies Today?
Hello everyone, I have owned and operated a landscape and irrigation company for about 25 years. I originally started the business with my brother, who is a landscape architect. We launched the company in a smaller town in Idaho in the late 1990s and it grew quickly thanks to strong word-of-mouth and my brother’s design expertise. About five years ago I moved to Draper, Utah for another job. Recently I decided to restart the landscape and irrigation company here in my new location. Because our company in Idaho grew with very little advertising, I now find myself a bit behind when it comes to modern marketing and advertising strategies. One area I recognize as a weakness in my business experience is staying current with the newest and most effective ways to advertise and market a service company. While I have many years of hands-on experience in landscaping and irrigation, I am essentially starting fresh in a new market and looking for the best ways to build a strong customer base. My background is also in technology. I have a bachelor’s degree in computer software engineering and specialize in website design and e-commerce development. I am currently building a website for the company and have already listed the business on Google Maps. For those who have grown service businesses in larger metro areas, what marketing strategies have worked best for building a customer base and attracting new clients today? I would really appreciate any advice or insight from others in the industry. Thank you in advance for your suggestions.
Has anyone hired a commission-based sales rep for their business?
Has anyone hired a commission based sales rep for their landscaping company? Looking to grow our company and it’s getting harder to handle all the requests in a timely enough manner, but same time we aren’t busy enough to have another crew lead. Looking to weigh options and interested in feedback on how it’s worked for others.Which social media platforms work best for marketing a local service business?
Managing partner here for Rene & Son's Landscaping, Inc. in Wheeling IL. Was just wondering and trying to get everyone's input on this. I'm 25 and when it comes to social media marketing I am kind of at a loss. Is Facebook still a thing that a lot of people use? I have FB but barely use it. I know older generations use Facebook but to what extent. Should I be focusing my marketing more toward Instagram or tik tok? I mean as we continue to move forward should our focus shift into different marketing trends. Should the focus be more on Google marketing or Yelp? Do people still use Yelp?
Why Simple Marketing Works for Service Businesses — Less Is More!
Something I notice a LOT in many marketing strategies is the overwhelming amount of detail people put into their campaign. To clarify, lets take a look at the ways people market. Yardsigns, social media ads, business cards, vehicle wraps, billboards, etc. Lets remember what the goal is in marketing. BRAND RECOGNITION Keep It Simple Stupid Less is MORE When a prospect is driving at 45mph in their vehicle, they can NOT read the tiny cursive lettering on your dark colored, detail cluttered, yard sign. Same with all other campaigns and products. All marketing needs to lead to somewhere. Like a website or social media page where you your customers can get all the information they need to know. Until then, the marketing needs to immediately show with as few words and details as possible who you are, what you are, and lastly a phone number, web address, or QR code. Pick a company color, logo, font, and repeat it across all platforms and displays. Maintain something the customer will begin to recognize. Make it simple and clear to read. Below is the art work for nearly all of our marketing. Yeah, it might be boring but it's effective!! I don't need to show a dozen little bullet points of specific services. That is what our webpage is for. Please share your marketing strategies and let's help others be SEEN!!
