$200K in 2 Years: Here's How!
My 5-Step Process for Creating a Recurring Revenue Stream for Any Service 1. Identifying the Right Service Assessing Your Current Services List your current service offerings. Identify frequently requested or needed services by customers. Look for easy opportunities ("low-hanging fruit") where you can add value quickly. Understanding Customer Pain Points Conduct surveys or interviews with current customers to uncover recurring problems or unmet needs. Analyze customer feedback, reviews, and service history for trends. Conducting Competitive Analysis Research competitors' recurring service offerings. Identify market gaps that your business can fill effectively. Brainstorming Potential Services Examples include: Regular maintenance checks Seasonal services Safety inspections Ongoing support 2. Creating Your Recurring Revenue Model Designing Service Packages Develop tiered service packages (e.g., Basic, Premium, Deluxe). Define what each package includes, such as service frequency and additional benefits. Setting a Pricing Strategy Competitive Pricing: Compare with similar market offerings. Cost-Plus Pricing: Calculate costs and add a profit margin. Value-Based Pricing: Base prices on perceived customer value. Offer discounts for long-term commitments (e.g., annual subscriptions). Exclude material costs; instead, offer them as add-ons with a markup. Structuring Membership Programs Take the time to design the membership model and structure. Create exclusive programs offering: Priority scheduling Special discounts Foster community through email campaigns and newsletters. 3. Building and Testing the Service Operational Setup Develop clear processes for service delivery (e.g., scheduling, protocols). Train staff to maintain consistency and quality. Invest in tools and technology, such as CRM systems, scheduling software, and automation tools. Launching a Pilot Program Test the service with a small group of loyal customers. Collect feedback on the experience. Measure metrics like customer satisfaction, cost efficiency, and operational performance. Making Adjustments Refine services based on feedback. Adjust pricing and processes as needed. Streamline operations for efficiency. 4. Bringing the Service to Market Crafting a Marketing Strategy Develop a compelling value proposition. Highlight benefits such as convenience, cost savings, and peace of mind. Utilizing Marketing Channels Leverage email marketing, social media, local ads, and direct mail. Create sales funnels tailored to each channel. Use testimonials, reviews, and case studies to build credibility. Sales Tactics Train your sales team to communicate the value of recurring services. Use upselling techniques to convert one-time customers to recurring clients. Introduce limited-time promotions or discounts to attract new customers. Retention Strategies Create nurturing sequences for customer engagement. Provide excellent customer service to maintain satisfaction. Regularly check in with customers and promptly address issues. Offer loyalty programs and incentives to retain clients. 5. Managing and Scaling Operational Management Use robust systems to manage subscriptions and memberships. Avoid overloading current systems or staff; rely on technology for efficiency. Continuously monitor service delivery and customer satisfaction. Scaling Up Expand offerings based on customer demand and market trends. Consider geographic expansion to reach new markets. Fostering Continuous Improvement Regularly review and refine service packages and pricing. Stay informed on industry trends and innovate services. Act on customer feedback to ensure ongoing improvements. Any questions feel free to reach out!
Direct Call Leads
We only pay per qualified conversation with homeowners. After a few years of hunting down bad contacts, getting ghosted and wasting money on ads and ad managers we internally built out a system that only costs money when a homeowner directly calls us looking for our services. It’s been a gamechanger and we even started selling these calls to other roofers and other industries/home service companies because there’s no real risk. Either you talk to a homeowner who wants you to come out, or you don’t pay. They can be kind of expensive but our ROI is at about 3.4x for a while now using it so I’m never going back to our old methods…unless someone has a lower risk option that doesn’t consume a ton of time.Your Best Marketing Ideas!
What has been your most successful marketing tool in 2024? Is there anything new you are trying going in to 2025 and beyond? Mine has been word of mouth and literally making neighboring sites envious of how we take care of our clients. What has worked for you? What are you looking to try next? 😎🎙️ Podcast Discussion: Free Marketing Strategies That Actually Work
Earlier this week, Jobber launched 'Free Marketing Strategies That Actually Work'. We'd love to ✨ spark ✨ discussion around top takeaways and your own experiences! Let’s share low-cost tactics that have driven real results. What strategies have surprised you with their effectiveness? Tuned into the episode? Share any questions or notable learnings down below 👇 What are the best free marketing strategies you’ve used for your business?
Starting a Mastermind Group for Wood Floor Refinishers
Hey All, I'm Scott Newman, the owner of NewRidge Refinishing Group Inc. We specialize in hardwood floor and staircase refinishing, as well as floor installations and complete staircase and railing renovations. I'm interested in forming a mastermind group of like-minded wood floor refinishers within this community. My goal is to create a space where we can "talk shop" and explore new sales and marketing strategies, discuss the latest products, and share ideas on how to better serve our clients. If you're interested in collaborating and growing together, let’s connect!Working with another company
Hi all, I own commercial/residential cleaning company. Recently I acquired a new client to clean his office/warehouse. He owns a home remodeling business. He would like to use our services to clean after his projects are complete. Which by the way is a great marketing idea on his part. I have never had this ask before and I want to be fair to both our companies in making money. Any advise from both sides of cleaning companies and home remodeling. Thank you for your time and input.
