How (if at all) are you using video in your business?
Curious where video shows up in your business today. Do you use it in sales, marketing, or team training? Or maybe something else? In this episode of Masters of Home Service, PhilRisher goes over: The four videos that instantly build trust (+ bonus video ideas) How to record a month of video content in one hour Why video helps you show up in AI search Want to put these tips into action? Download our free customer journey video kit (includes scripts and checklists). Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
How do you get more jobs in the same neighborhood?
What’s worked best for you to get more jobs in the same neighborhood? Door hangers? Reviews? Yard signs? Something else entirely? 🎙️ In this episode of Masters of Home Service, Keith Kalfas and Daniel Dixon break down: Simple, repeatable tactics to win more jobs nearby How weekends are gold for booking neighbors Why you should never stop marketing, even when you’re slammed Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
A win that reinforced why we do what we do
We promoted two of our long-time cleaners into leadership roles and I swear it almost made me cry lol. Both are immigrant women who started with us years ago, and seeing them step into management (and making more $$ + having real career paths) just reminded me why I even started doing this biz in the first place. It’s not perfect growth, we mess things up all the time, but moments like this keep me going.
How to sign up a business that has multiple sites across your city?
I wonder if anyone has any good advise on getting a medium sized business to sign up multiple locations? I am thinking along the lines of a restaurant/store/landlord that has 3-4-5 locations locally and possibly has different service pros at all of them. I know that I couldn't work a national account or ones that are spread out across the province, but I am thinking the ones that are all concentrated in my city. So far I am thinking about offering free inspections at all the locations, taking photos and notes, and relaying those back to the person who would make the call to approve that contract. Offering a discounted rate if all locations are signed up. Doing service for a very low rate at one location for a trial period. Offering a few no charge services to show my level of workmanship. I think I have a good plan to go after these types of business situations, but I am wondering if anyone has a better approach that I may be missing? Always gonna reach out to the community to see if there are any ideas floating around I missed.ok… what lead tactics are ACTUALLY working for you all?
We’ve mainly grown thru referrals + just being obsessive about customer service. But now we’re expanding to new areas and tbh I have no idea which lead-gen channels actually move the needle anymore. For those of you running service businesses: • Are paid ads even worth it? • Anyone getting good results from partnerships or local collabs? • SEO… does it take forever or am I just doing it wrong lol? Would love any real-world experiences — wins, fails, whatever. I’m all ears.
What Are the Best Practices for Expanding Painting Service Contracts?
I have a painting service contract for our customers. It has worked out well for the last year but we haven't signed up a lot of customers. I think we have 15 customers on service contracts right now. I really want to vamp this up but I am hoping to get insight from other businesses on best practices for service contracts. I'm also trying to figure out if I should just sell as many as I can and then hire a full time person to service those clients, or keep slowly adding them until I can hire someone full-time to do it. I have been hesitant to go after this super hard because I don't want to be in a position where I can't get to our service contract clients for too long.
