We do a variety of things for lead generation:
For a cleaning business, what’s worked best for us is a mix of local trust builders + simple consistency. Google Reviews are huge, ask every happy client and respond to all of them. Google Business Profile posts help more than people realize. Door hangers still work well in neighborhoods where you’re already working, especially paired with a limited-time offer. On social, short before-and-after videos and “day in the life” clips outperform polished ads. For paid leads, Google Local Services Ads and basic Google Ads beat Facebook for intent, while Facebook and Instagram are better for brand awareness and retargeting. The biggest key is following up fast and consistently.
