Forum Discussion

calathea's avatar
calathea
Contributor 2
15 days ago

Paid Advertising - What has/has not worked for you?

You usually only hear two different stories: paid advertising made me GABILLIONS OF DOLLARS, or paid advertising is a complete waste of money.

If you've had success--what worked? Google ads, Meta ads, or something else? How much did you have to spend to start seeing results? It's been my experience you need to start with AT LEAST $50/day to see any clear results.

As for advertising NOT working--what do you think went wrong? Was there not enough money invested? Something else?

Would love to hear thoughts and tips specific to this industry!

advertising
digital marketing strategies
  • hhoover's avatar
    hhoover
    Contributor 2
    15 days ago

    Hi, performance marketer here! I worked with my client who is uses Jobber to help scale his Christmas Light business. We had a massively successful paid advertising campaign this season and generated nearly 300 qualified leads that resulted in a positive return on ad spend. Here's a few notes that should help you succeed in media:

    • Clear targeting: use Meta's Advantage+ targeting but also know who/where your client is, if you can give some more specific parameters (Zip codes, HHI, etc.) it will help your ads reach the right customers
    • short copy that is to the point with a clear call to action
    • Multiple ad creatives that you swap in every 4-6 weeks (you can use Canva to create your assets)
    • Think less about a per day budget and more about a total spend and total length of time for your campaign. Meta's activity varies quite a bit every day so $50 on Monday won't spend with the same efficiency on Tuesday.
    • Google Ads is helpful, you have limited ways to optimize, but it's worth spending there to ensure you are visible when a customer is searching for you.

     

    Best of luck! Paid advertising is very nuanced and it's difficult to find reliable help.