We’ve had the best luck with real footage, honestly. A lot of ours is just phone video — before/afters, satisfying cleaning clips, team moments, or me talking to the camera. Some of the content we’ve put the least production into has gotten the most traction. 😂
We do professional brand shoots too, but I think those serve a different purpose. The polished stuff helps establish the brand, while the casual short-form content makes people feel like they actually know the company and the people behind it.
I’ve played with AI quite a bit in other areas of the business, but for social video I’m still hesitant to replace actual team/job footage with AI-generated content. For a home service company, trust is such a huge part of the sale.
Facebook and Instagram have probably been our strongest for visibility and engagement. The harder part is accurately attributing a quote request to one specific Reel when someone may have watched us for months before finally reaching out.
