The best way to get crews to consistently capture jobsite content is to tie it directly into your daily job completion workflow and offer a small incentive.
Making a simple rule like requiring one before photo and one after photo on every job checklist gets them in the habit fast. Frame it as liability protection first, because those photos prove job conditions and pre-existing property damage before work starts.
To actually motivate them to capture video or extra content, run a monthly contest for a fifty dollar gift card or free lunch for the best photo or clip. Giving a small five dollar bounty for any video that makes it onto your social pages or tagging them by name in post captions also gives them direct ownership.
Keep the process frictionless by keeping lens wipes in the trucks and showing them a quick two second example of what good lighting and proper safety gear look like in a shot. As long as safety comes first and the expectation is clear, it becomes second nature pretty quickly.
