I have been a cleaning professional going on a year and a half.
I have a total of three consistent clients and a lot of one offs.
I have handed out my business cards, flyers etc, and while that’s cooking on low
I want more leads now. Any suggestions?
Partnering with realtors have been helpful for my business. I’m a professional organizer and realtors reach out to get their clients ready to sell. For a cleaner- you can help with move in/move out cleaning services.
Good answer. Are you reaching out to realtors via email, phone or events?
Facebook ads work great! It constantly shows up on people’s feed and depending on your clientele, newspaper ads are still quite effective for older generation folks
Nice what’s your ad budget?
I literally go through neighborhoods passing out flyers. That's been working for me for several years now.
I am going to continue handing out flyer for sure.
what's a good way to put estimates out for the job
I hand out business cards
When we started out, we were out pounding the pavement every day dropping 250-500 flyers a day. We would land 2-5 regular clients a week doing that.
I myself am involved with a few landlords and I got new clients by asking if they knew anyone who was needing help
We started on Google Business Profile, asking for 5-star reviews, posting on social media.
Referral based business here: Referrals are the best leads so I maximized that first to stay lean.
#1 Ask your customer if they valued your work. Then ask if they knew anyone that might need your services (I give a custome chocolate basket and business cards).
#2 six-pack the neighbors of every job (knock and let them know you are in the neighborhood and what you are doing)
#3 Make sure you have business social media pages and post about it. Then personally share your business posts so everyone you know understands what you do.
#4 Join local social media and small business groups and offer services
#5 Add website, BBB and/or Google for more online exposure
#6 Consider Jobber Marketing upgrade? I haven't done it but I'm sure someone on here has...
#7 Offer kickbacks to customers for referrals.
#8 consider "Send-a-Sale" when you have employees and client base. Anyone (employee, family, customers) can refer anyone through send-a-sale and they get a kickback of your choosing. I.e. they become your referral based canvassing team. $500-600/month if I remember
Probably won't apply to cleaning but I have local businesses I work with that refer me as well as manufacturers I'm certified with that also give me leads. Other than that, consult with the marketing guru's on here!
For everyone 1 job we sell, we get 4 more referrals and sell 3 of the 4.
I try to network with contractors that may need my services. They seem to always have work for us
I like that idea. Are you going to job sites, cold calling, or sending out emails?
