4 wheel drive and winter tires.
In my past jobs I was always provided a work truck. All companies would buy the standard Chevy Colorado 2 door WT, rear wheel drive and all weather tires. If there was a bad snow storm, sometimes I couldn't even get out of my driveway! Funny thing is, back then I didn't care, I was an employee and if I can't make it safely, it was the companies problem to figure out.
Now that I have started my own business I have decided that I would buy a 4 wheel drive truck and install winter tires. I want to be available to my customers no matter what the weather and I don't want any excuses. I feel I can safely make it to a home or business no matter the weather and I think that is going to make me stand out to customers.
I know that not all businesses have cold weather problems to deal with but in Ontario where I live and operate, I think being ready for winter is very important. If anyone is thinking about purchasing a work vehicle, and live in a snowy area, I would highly recommend making the investment in a 4 wheel drive vehicle with good tires!