The missed-call text example is interesting because it makes the leak measurable.
I’d be curious to track the whole chain separately:
missed call → text sent → customer responds → estimate/appointment → booked job
Otherwise it’s easy to say “we’re answering more calls” without knowing whether that actually recovered revenue.
I’d also separate missed calls during business hours from after-hours calls. Those seem like two different operational problems.
Has anyone here measured how many missed calls actually turn into booked jobs after the automatic text?
