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The missed call text-to-SMS flow is genuinely one of the highest ROI moves in home services right now. Simple, fast, works with how people already behave. Good call on that one.
On AI voice receptionists, I'd push back slightly on the framing. The problem usually isn't that people can tell it's AI. It's that most voice agents are built generic and can't handle the back-and-forth that tree work actually requires: lot size questions, proximity to structures, whether it's storm damage or a planned removal. When the agent can't navigate that, it feels off and trust drops fast.
The ones that hold up are verticalized tight. Trained on the actual decision tree for that service category, not a general "how can I help you" loop.
What I've seen keep tools long term: they reduce a specific friction point without creating a new one, they don't require the owner to babysit them after setup, and the output is something the team actually trusts and uses.
What are you using for job tracking on the backend? That's usually where the real integration question lives.
