Did you ever notice that Walmart is selling (not just advertising) Christmas before Halloween? I sell indoor painting Jobs for January and February when I am cleaning gutters in the fall. I'm not just advertising, but actually booking them. Just as I would book a faucet changeout next Wednesday. To make it happen, just remember your close ratio and adjust your marketing to fill the calendar. Build a machine so you don't have to wonder about the off-season. Your past data doesn't lie, and it will help you.
Whoa, that Walmart analogy is spot on.
Booking January work while you're still busy in the fall is such a shift in thinking.
