We had a promotion in December trying to fill our schedule for January and February and worked well. We sold discounted hours in packages up to 20 hours. We sold over 10K on this promotion trying to book work when we are slow in January and February.
Selling discounted hours in advance is so smart. Pre-selling hours gives you cash flow and predictable work. Double win!
Did most of those packages come from repeat customers or new leads?
Bag of mix. Some from new customers some from our lead list - our mailing list.
My concern is whether people would commit now and then cancel later in the season. For example, if we open booking from October through December and fill the schedule, we could then contact the January and February clients to confirm or release their spot.
Another option would be taking a deposit at the time of booking to reduce cancellations. I am trying to figure out the best way to structure it so our schedule stays full without creating a lot of last minute drop offs.
ThatHandymanVan it is hours they bought so they can book these hours after December. We do have a cancellation policy in place as well.
