Leads
how are yall getting leads
Forum Discussion
Blog on our website drives a ton of traffic for free, especially now that it's indexed by AI. Beyond that, Google Maps, Instagram, every vehicle is branded, lawn signs on every job, we give out branded shirts to friends and family to help brand recognition, we network far and wide. All this without paid ads.
Same here, blog on my website, posting on 3 different social media platforms, ran Meta ads for about 90 days, now using them as warm leads to strike up conversations through carefully crafted emails, created brochures and let my shoes hit the concrete talking to other related businesses and developing relationship that are mutually beneficial. My Meta ads did reach far more people, however our organic content is definitely gaining traction. Still trying things out to see which combination works best.
We haven't dabbled in Meta ads yet, interested in knowing the ROI over time!
It's still early for me, but so far I've been encouraged.
I've generated 30+ leads at roughly a $6 cost per lead, which I was happy with. My sales cycle is fairly long since residential design projects can take months, sometimes even a year or more before someone is ready to move forward. Because of that, I'm looking at the long-term return rather than expecting immediate conversions.
For me, it's been a good way to build awareness and start conversations with homeowners and builders. I'm looking forward to seeing how those relationships develop over time.
6$ leads are great, even if only 10% convert that's still a great CAC. Same boat here as far as lead times. Super long between design and permitting so it's important to stack the pipeline.