Leads
how are yall getting leads
Forum Discussion
Same here, blog on my website, posting on 3 different social media platforms, ran Meta ads for about 90 days, now using them as warm leads to strike up conversations through carefully crafted emails, created brochures and let my shoes hit the concrete talking to other related businesses and developing relationship that are mutually beneficial. My Meta ads did reach far more people, however our organic content is definitely gaining traction. Still trying things out to see which combination works best.
We haven't dabbled in Meta ads yet, interested in knowing the ROI over time!
It's still early for me, but so far I've been encouraged.
I've generated 30+ leads at roughly a $6 cost per lead, which I was happy with. My sales cycle is fairly long since residential design projects can take months, sometimes even a year or more before someone is ready to move forward. Because of that, I'm looking at the long-term return rather than expecting immediate conversions.
For me, it's been a good way to build awareness and start conversations with homeowners and builders. I'm looking forward to seeing how those relationships develop over time.
6$ leads are great, even if only 10% convert that's still a great CAC. Same boat here as far as lead times. Super long between design and permitting so it's important to stack the pipeline.
That's a great way to look at it. I never really thought about stacking the pipeline until I started diving into marketing. Before that, I was much more focused on the project that was right in front of me.
Now I'm starting to realize that with a longer sales cycle, today's conversations are really an investment in next year's business. It's definitely changed the way I think about lead generation and relationship building.