Ohhh, this is interesting. 👀
In Q4 of 2025, we made a very intentional move to put our pricing fon our website... full transparency for clients and a clear way to stand out from competitors.
Spoiler: it worked. 😎
That decision came straight from hearing Marcus Sheridan speak at The HUGE Convention last year. His message was simple and slightly uncomfortable (the best kind): If pricing matters to customers (and it does), stop hiding it.
Because let’s be honest…
We all check pricing and reviews before committing. We want to know what we’re getting into before we sign, schedule, or swipe a card. So why wouldn’t we put that info where it belongs, right up front, to build trust and convert faster?
I did a few searches to see if it would come up, including our business name and "near me" searches. I didn't see "Have AI Get Prices" but we did come up for the "Online Prices" feature.🔥
Love this example. Thanks for sharing it, Kasy!
This is a great example of how pricing transparency can improve both trust and discoverability. Showing up for “Online Prices” is especially interesting from a search perspective.
Did you have any hesitation before making pricing public? Or was the decision pretty clear?
Oh, we hesitated. A lot.
Our pricing flexes based on availability, as it should, and we were hesitant to put our “secret sauce” out there for competitors to see. Being that transparent felt vulnerable. But we also knew this wasn’t permanent. If it didn’t work, we could always take it down.
So we went for it.
Our pricing has been live since October 2025, and honestly? It’s done exactly what we hoped. It filters out the price shoppers and makes room for the clients who actually value how we work. And those are our people.
