I'm still trying to figure this out. As a HVAC owner how can i give a upfront price on a changeout without seeing the property? Prices are based off the difficulty of the job.
You are definitely not alone in feeling this way. For a lot of trades, an exact upfront price without seeing the job isn't realistic. What we’re seeing so far isn’t that Google expects a single locked-in number, but more some signal of pricing intent.
A few approaches service pros are experimenting with:
The key seems to be clarity over precision. Basically, helping customers understand how pricing works before they call, so you don't have to guess the final $#.
These features are still very early, and we're watching closely, especially for trades where job complexity varies a lot. But good calling this out, it's exactly the kind of real-world nuance Google often fails to consider
Something that I have started doing is having a base fee, and then communicable markups as needed. These can be explained up front to the customer. Generally, as I like to under promise and over deliver, I will estimate high, and then bring the final invoice down. This makes people super excited. Unfortunately, Google is going to make us show Click Bait Pricing.
