I like what Helix said. Build it with a bunch of selectable items. Also use bullet points so it's easier to read. Small summary, what's included (bullet points) what's excluded. One this I do to help sell the jobs because i don't present in person, is put together a Loom video where I go over the quote, what we would be doing and show them any products that would be used. I'll have a tab open with the client view of the quote, one of the request where the pictures are so I can reference them, then another tab with whatever website. Here is a video I did yesterday... Watch on 1.5x
https://www.loom.com/share/83e6544f48c4409eaf6afad312b36560
