How Do Contractors Structure Their Quotes to Get More Large Jobs Approved?

I’ve found that scheduling a meeting or a zoom/phone call to review estimate helps a lot too.    I don’t send the estimate before the meeting as they tend to just want to see estimate and not talk about it.   Send it after you get them on the zoom or phone call or when you get to physical meeting so they have to have the conversation to review it.   Then you can also have the opportunity to answer all of their questions, explain the difference between your quote and the cheapest quote (usually apples to oranges kinda situation) and you have the opportunity to feel out how interested they are right then and there.