How to SELL as an Electrician - Or are you just taking orders?
Most of us in the trades hate “sales.” The reality is, we are in a reactive market, we just take "orders". We wait for something to break and then we wait on a customer to choose us, out of multiple leads. What i found out, is we are no different from a Mcdonalds cashier. We are not selling, we are taking orders. So how can we change our position? Truth is, it’s not really sales focussed, what we need to do is filter out leads. Here’s the problem: We don’t get calls because people “want” us. We get calls when something is broken. That makes us reactive, not proactive. By the time they call, they’re already stressed, shopping around, or treating it like ordering a Big Mac. Even if we push maintenance packages, most customers see it as a luxury or “insurance,” not a need. So where does that leave us? Frustrated, stuck, and thinking we’re bad at sales. But that’s why I built out these Contractor’s Blueprint to sales, and we been testing it on instagram LIVE and youtube. Whats needed as Contractors: A way to filter out problem customers before they waste your time. A process that shows respect, builds trust, and educates. Actual sales scripts that help you respond when they hit you with “I need to talk to my spouse” or “that’s out of budget.” It’s about filtering who’s a real customer and who’s not. I want to hear from you, what’s your biggest challenge when it comes to sales as a blue-collar service provider?I don’t really share this much —
I just passed the 100 contractors mark that I’ve been able to help through @buildnational. Now, a few of you have seen how I built a $1 million revenue electrical business in my first 4 years. And it had nothing to do with working harder. It’s actually the opposite. It came from securing long-term relationships/contracts, repeat/bulk work with service agreements attached. And the key to it all was understanding MY NUMBERS so I could stay competitive and still close the year at 42% NET profit. We’ve been featured in Forbes and, together, broken down stigmas around construction that keep contractors stuck. All of this—while traveling the U.S. sharing our story. At the end of the day, I just want to make sure you have everything you need to take full advantage of contracting. If you want to have a conversation or just connect, I’m here to serve.HELP Too Many Electricians Google Prices — Not Enough Understand Margins
The last 6 months in our masterclass, we been talking with contractors throughout the USA- and one thing has shocked me personally about Electrical Contractors... Most electricians aren’t building pricing based on math, they’re just guessing. This is a shock to me because so many of us worked our A$$ off to apply and take the state exam. Yet, we fall back to asking Facebook or Googling “how much to charge for [x].” Another thing I saw was many copying what the other guy charges without knowing if he’s even profitable, or the fact their competitors have a different overhead. Am I the only one going crazy here? I built this visual as a blueprint for the trades. If you wire jobs with code compliance, you should price them with the same level of attention. What do you all think?
