What marketing channel works best for you right now???
Hello, We are currently evaluating our marketing strategy to improve lead consistency and build deeper community trust. While we currently use Yelp, we find the results inconsistent and often attract price-shoppers rather than long-term clients. :( Moving forward, I would like to pivot our focus toward community-based marketing, such as sponsoring local schools and Little League teams. These sponsorships build the kind of long-term goodwill and trust that ensures local homeowners think of us first during emergencies. To clarify our strategy, we are avoiding the following channels: - Lead Aggregators (Angi, Networx, HomeAdvisor): These platforms sell the same lead to multiple contractors. The requirement to respond within seconds to avoid losing the job—while still being charged—does not align with our workflow. - Yelp for Major Projects: Due to high cost-per-click metrics and a high volume of price-sensitive inquiries, we find this to be a low-return channel for larger plumbing jobs. Your Friendly Neighborhood Plumbers,
How do contractors price jobs based on actual business costs instead of competitor rates?
We run a contracting business in Juneau, Alaska. It’s a remote town with no roads in or out, so our market does not work like most places. Lead generation is not our problem. The work is there. Our bigger challenge is filtering demand, choosing the right jobs, and pricing from the actual cost of running the business instead of just asking, “what does everyone else charge?” That has changed how we look at pricing. Two companies can do the same job with completely different numbers behind it: equipment payments, fuel, insurance, payroll, repairs, debt, admin time, material costs, disposal, taxes, and risk. Competitor pricing matters, but only to a point. If our cost structure is different, their price can’t be our whole pricing strategy. We have a CPA and bookkeeper we trust, so the books are not something we’re guessing on. What we’re working on now is turning the P&L and balance sheet into real-world pricing decisions: what the equipment needs to bill, what materials need to carry, what minimums make sense, and which jobs are actually worth putting on the schedule. We’ve also been using AI to organize that information into pricing structures, quote templates, equipment rates, per-ton pricing, material pricing, and job-type frameworks. To be clear, we’re not using AI to tell us what to charge. We’re using it to organize what we already know, pressure-test assumptions, run simulations, and find holes before they show up in the bank account. The more we work through it, the more we wonder how often underpricing comes from not having a clear link between pricing and the actual cost of running the business. Curious how others think about this. When you price work, do you start with your own numbers first, the market first, or a mix of both? For those using AI, have you used it for pricing, estimating, job costing, or financial review beyond emails and marketing content?
How to Calculate Your True Hourly Rate?
Hi all, just wanted to mention that we realized in our first year scraping by that we weren't covering our costs of doing business. Even though we run our business out of our home, we jave insurance and licensing, vehicle expenses etc. That are part of our overhead. Finally we took all those expenses and added them up, divided by the normal number of business hours per month and made sure to build that into our hourly charge. Now we are able to set aside the money we need to come up with every 6 mo ths or annually and don't have to woory about spreading ourselves too thin when the expenses arrive. What are some shifts you made to build a sustainable business?What's Standard Gross Profit for Your Industry?
I once listened to Tom Reber preach about 50% gross profit and how if you aren't aiming for that, you are going to hurt yourself short/ longer term. He was basically saying, for every dollar you make, you need to make two. This has been super impactful for me and my business but I'm noticing on my really big projects, it's so hard to keep that. I have one $120k exterior BBQ that has definitely had some inefficiencies but we are probably looking at 35% end of day. But that's 35% of a large $$ so that is kind of ok. For those of you who do a good job tracking this (btw Jobber's gross profit calculator is objectively amazing for this btw)- what is your gross profit and what do you usually shoot for?How Understanding Gross Profit Changed My Business
For a long time, I thought I was doing everything right. Work was coming in, the crew stayed busy, and the revenue numbers looked solid. But every month I was stressed about money and I couldn't figure out why. It wasn't until I really sat down and looked at my numbers that things started to click. I came across Tom Reber's work, and it completely changed the way I thought about pricing. The biggest thing I took from it was understanding gross profit — not just revenue, not just what a job "feels like" it's worth, but what's actually left after you pay for labor and materials. Once I understood that number, I realized I had been leaving a lot of money on the table for years. What I Learned Gross profit is the money left from a job after you cover your direct costs — labor and materials. That number has to be healthy enough to cover everything else it takes to run your business: your truck, insurance, tools, software, your time. If your margin is too thin, all of that comes out of your pocket and you never get ahead. For me, setting a clear gross profit goal on every job was the turning point. It gave me something to price toward instead of just guessing and hoping it worked out. What Changed I stopped pricing jobs to win them and started pricing them to actually make money on them. Some bids I lost. But the ones I won started feeling worth it. Cash flow got easier. I could actually see where the money was going — and more importantly, where it was staying. It wasn't an overnight fix, but getting honest about my numbers was the first step to building a business that felt sustainable instead of just busy. If you've been in that same spot — working hard, staying booked, but still wondering where the money went — start by looking at your gross profit on every job. It might surprise you.How Is My Pricing Sheet?
So before I started my company, I've had 16+ years in Property Management and Construction, so I know how the day to day operations and such go. I decided to make a dedicated pricing sheet for my walk in introductions with communities. Do you guys see anything that I should adjust or change?
How do cleaning businesses automatically track job costing and profit margins for recurring clients?
Hi all! In our cleaning business we have a lot of recurring clients with lots of visits for the same job. 85% is recurring and 15% one off jobs. however, the reporting options for job costing and profit margins for recurring jobs are not as good as the one off jobs. there are integrations that will pull live data from jobber and push into google sheets for example - but only using the triggers “job closed” or “job updated”. As most of our jobs never close, we are looking for a visit-based data pull that functions automatically. I have a google sheets dashboard with metrics based on the visits report, but requires Manual data pull daily to track performance. any suggestions? cheers!How can service businesses automatically add late fees or interest to overdue invoices?
Does anyone know how to add auto interest or late fees to invoices? Considering the scope of my work this would be real handy when my average invoice payment time is around 50 days. Because of this I have to finance my own payroll and if I could recoup some of these interest charges automatically. Too many invoices to manually add fees
