How to SELL as an Electrician - Or are you just taking orders?
Most of us in the trades hate “sales.” The reality is, we are in a reactive market, we just take "orders". We wait for something to break and then we wait on a customer to choose us, out of multiple leads. What i found out, is we are no different from a Mcdonalds cashier. We are not selling, we are taking orders. So how can we change our position? Truth is, it’s not really sales focussed, what we need to do is filter out leads. Here’s the problem: We don’t get calls because people “want” us. We get calls when something is broken. That makes us reactive, not proactive. By the time they call, they’re already stressed, shopping around, or treating it like ordering a Big Mac. Even if we push maintenance packages, most customers see it as a luxury or “insurance,” not a need. So where does that leave us? Frustrated, stuck, and thinking we’re bad at sales. But that’s why I built out these Contractor’s Blueprint to sales, and we been testing it on instagram LIVE and youtube. Whats needed as Contractors: A way to filter out problem customers before they waste your time. A process that shows respect, builds trust, and educates. Actual sales scripts that help you respond when they hit you with “I need to talk to my spouse” or “that’s out of budget.” It’s about filtering who’s a real customer and who’s not. I want to hear from you, what’s your biggest challenge when it comes to sales as a blue-collar service provider?Contractors can build anything, but what about yourself?
Most contractors are masters of technical skill. We know the code. We know the tools. Even I know how to troubleshoot a issue in minutes. But here’s what I’ve learned: The business doesn’t grow unless you do. The plan only works if the person leading it has clarity. This graphic changed the way I approach leadership, not just as a contractor, but as a builder of people and systems.Do Electrical Contractors own a business or job?
A lot of guys say they “work for themselves.” But when I ask who controls their schedule — it’s the customer. When I ask what happens if they take a day off — the work stops. And if they stop answering the phone — the leads disappear. That’s not a business. That’s a job with more pressure. I built this visual because I lived it. The truth is: most contractors don’t own their time, they just own the stress. So I came to the conclusion: If you stop working and your income stops too… You don’t own a business ... you just own your own job. How do you guys feel about that ?Most of Your Problems Are Communication Problems
I learned this the hard way - I always assumed people knew or understood what I needed, instead of communicating because I did not want to have the hard conversation. I wanted to be liked more than understood. But here’s what I’ve learned the hard way: Most mistakes, delays, and drama on a jobsite don’t come from bad workers — they come from unclear instructions. It’s not that people don’t want to do good work. It’s that we assume they understood what we meant. And when assumptions lead the conversation, everything breaks down. So I built this visual to help myself, my team, and now other contractors get clear. What’s one breakdown you’ve had that could’ve been solved with clearer communication?
