What's one small change that helped you book more jobs?
Have you made a change that's helped you book more jobs? Maybe it was responding faster, offering text messaging, or changing how you send estimates. What's worked well for you? In this Masters of Home Service episode, Brandon Downer of Pink's Windows breaks down the systems behind a frictionless sales process, from simplifying online quote requests and speeding up follow-up to making estimates easier for customers to accept. Want to put these tips into action? Download our free frictionless selling playbook for this episode. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
For those who offer monthly services, do you ever start with a trial period?
I have recently been pushing my monthly exterior rodent control services to my customers and wonder if trying to get them set up for a whole year right away is a good tactic. I created a Checklist in Jobber for the service so I can document and show the client the amount of feeding in each station monthly. Rather than getting pushback right away when I propose the service, I have had success in telling a customer I will leave the stations today, then check the activity next month. Then they can see the feeding level and get an idea of how many rodents are actually around their home. I feel like this has worked really well for me and wonder if anyone else has tried this approach at selling ongoing services?How Often Should Home Service Businesses Market to Their Existing Customers?
I recently started a discussion asking: "What's one Jobber feature you wish you had started using sooner?" One response really stood out to me. The member mentioned that while many businesses use Jobber to manage jobs, schedules, quotes, and invoices, one feature that often gets overlooked is the Marketing Suite. The point they made was simple but powerful: Many of us do a great job serving customers, but we don't always stay connected with them after the work is done. Instead of only reaching out when it's time to sell something, sending regular educational emails and staying active on social media helps keep your business top of mind. When customers eventually need your services again, or know someone who does they're much more likely to remember you. They also shared that Jobber's upcoming Marketing Calendar will make planning emails and social posts much easier, especially for teams that collaborate on marketing. It got me thinking, How many of us already have a list of past customers but rarely communicate with them? A simple monthly email with seasonal tips, maintenance reminders, or homeowner advice could be enough to keep those relationships alive. I'm curious: How often do you market to your existing customers, and what's worked best for you? I'd love to hear what others are doing.When did you hire your first sales person?
I think a lot of us owners, if we aren't in the field, we are doing the sales and marketing. For you larger businesses, when did you get your first sales person? What support positions did you hire first? Would you do it any different? I've never worked a sales job (other than owning my company) so I don't know what compensation structure would need to be in place to get a good sales person. How much meat needs to be on the bone for this hypothetical sales guy? This is what the ol AI told me - My honest estimate: a home service business usually needs to be around $1.2M–$1.5M/year in revenue before a true salesperson makes sense, assuming the company already has consistent lead flow, clean estimating, production capacity, and gross margins around 50%+. Below that, you can maybe afford a salesperson on paper, but you probably cannot give them enough opportunity to make the role attractive without crushing cash flow or starving them of leads. A good salesperson is likely going to need a believable path to $75k–$110k+ total comp, which means they need enough leads and deal volume to sell roughly $600k–$1M+ per year, depending on average ticket and margin.Who Here Has Had Success with Yard Signs?
I'm a part of Home Service Accelerator and one of the main things they recommend is to use unbranded yard signs and put them in high value areas to get leads. It's a volume play. Basically you put out 100 signs but if you book one job (in my industry) it pays for the $400 in yard signs you spent (plus your time). Now I should mention I haven't been super consistent with this which I believe could be my issue. I also don't know who would hit up a yard sign for a kitchen remodel BUT you never know. My process to find where to put them is to go on the USPS website and find the mail routes with the highest average income then determine which streets to put it on from there. Is anyone else using this strategy? I'd love some pointers if you are having some success with it.
Optional line items
It seems like my ability to make a line item optional isn't available anymore. I have used it in the past where you check the box below the line item to mark it as optional, but that isn't showing up as an option any more. Is there a different way to do this and I'm just missing it? Any help is greatly appreciated!
How To Get Customers Without Relying on Thumbtack or Lead Generation Apps?
Hey yall. Im Simon 35 based in Brooklyn NYC and im a Mobile Welder. My jobs comes from Thumbtack however that platform along with others like it are beginning to get saturated with low ballers. Any advice you guys can offer for marketing and customer reach? Im open to all suggestions and guidance.
What are some ways to remarket your business that are effective?
I am basically starting all over from scratch other than the five or so clients that I currently have. I've been a solo cleaner since 2022 and have been able to keep my business afloat without any debt and making sure everything is in order in my office. From 2023 to the end of 2024 I had a very successful cleaning business because of a apartment complex I was cleaning for on a regular basis, I no longer have that client or situation. I am coming to a portion of trying to get clients again and I'm not sure if I need to lower my rates at this point, but I don't know if my marketing game is on point right now. So my question is what are you doing to market your business to bring in more clientele? How are you advertising? Thank you! - TeigHow I Create a Landscape Design, 2D Plan, and 3D Rendering Before Leaving the Client's Driveway
To close premium landscape deals on the spot, I use a fast, mobile-and-AI workflow that visualizes the final project before leaving the client's yard. Here's my method, and links to the programs I click on. Map I walk the property with Cam to Plan to instantly generate an accurate 2D layout using augmented reality. Sketch I drop that map into Procreate on my iPad with my Apple Pencil and start listening and observing. As the client shares their vision and seatbacks, I sketch design layers and notes directly over the map layout to build instant trust. This part is where you really design. You're listening to the client and creating solutions based on your breadth of knowlege and your uncanny talent to see the past, present, and future by looking at a plot of dirt. That part is 100% you. It’s about this point that I go sit in the client's driveway for 10 minutes and hash out my design, and when I’m getting close, I turn to AI. Polish I run that rough sketch through my own app that I spent months developing (not a developer) called PlotTwist: GrowingShade, created with Opal. It instantly transforms hand-drawn sketch into a clean 2D landscape plan with legible text, improved symbols, and architectural shading. It’s my design, but presentation ready. I use these glow ups in website and social media posts. Close PlotTwist 3D, another of my Opal apps overlays that finished 2D plan directly onto the original photos of the client's yard. Seeing a realistic 3D concept of their future space layered onto their actual home creates an immediate emotional connection that closes the deal. You do want to emphasize that it is conceptual, because this app isn't as accurate at the previous. Now you know all my secrets! Comment below on the programs and apps that you use! -La Madrina
