We’re still newer as well, but a few things have helped us gain traction and avoid headaches:
1. Relationships over one-time customers.
Property managers, storage facilities, painters, landlords, maintenance guys, small contractors, and realtors have been way more valuable than chasing random one-off jobs. One solid relationship can turn into repeat work.
2. Fast response time matters more than we expected.
We noticed if we answer quickly, communicate clearly, and show up when we say we will, our close rate goes up a lot. People are often stressed and just want someone reliable.
3. Before/after photos are huge.
Facebook gets views, but before/after transformations seem to convert better than flyers or “hire me” posts. People want proof.
4. Be careful with discounts.
We considered senior/veteran discounts too, but learned to build it into pricing rather than cutting too deep. A small % or minimum discount can be enough without hurting margins.
5. Know your boundaries early.
We learned the hard way not every job is worth taking. Certain materials, liquids, bio/hazard stuff, or nightmare customers can cost more than the check 😅
Still learning ourselves, but consistency and reputation seem to matter more than fancy marketing. One good job turns into referrals.