What is good advice for generating solid leads for a company in its second year of buisness?

Honestly, I think a lot of service businesses are feeling this right now. People are still spending money — they’re just much slower and more selective about who they trust.

One thing I’ve noticed is that many companies focus only on getting more leads, when the bigger issue is usually:

• not enough follow-up
• weak positioning
• or blending in with every other pressure washing/landscaping company

Most homeowners can’t really tell the difference between 10 local companies offering the same thing, so the businesses winning right now are usually the ones creating more trust and staying visible consistently.

A few things that seem to be working better lately:

• Before/after content on Facebook & Google Business Profile
• Fast follow-up speed (most leads go cold shockingly fast)
• Simple offers/bundles (“spring cleanup + driveway wash,” etc.)
• Retargeting ads instead of only cold ads
• Asking every happy customer for a Google review immediately
• Email/SMS follow-up to past customers instead of constantly chasing new leads

A lot of companies hit a wall in year 2 because referrals alone stop carrying growth, and they haven’t built a real repeat/referral system yet.

Doesn’t sound like you’re doing nothing. Sounds more like the market got tougher and the old methods aren’t converting the same way anymore.