Great question and everyone has has had great points so far. A few things that made a real difference for us in the last year:
- Google Business Profile is everything. If you're not showing up in the local map pack when someone searches "pressure washing near me" you're invisible. Make sure your profile is fully filled out, has photos and is actively getting reviews. Reviews are king. Ask every happy customer to leave one right after the job while the experience is fresh.
- Referral partnerships with complementary trades. We built relationships with pool builders and landscapers because we all serve the same homeowner. A warm referral from someone they already trust converts way better than any ad.
- Before and after content on social or your GBP. Pressure washing is one of the most satisfying before and after visuals out there. Post every single job. It's free marketing and it does the selling for you.
- On the market slowing down in Connecticut, you're probably right that rising costs are making homeowners hesitant. So lead with value and protection. "Protecting your driveway and siding from long term damage" lands better than "pressure washing starting at X price." Speak to what they're protecting, not what they're spending. Build the value.
You haven't hit a wall, you've hit the point where it is time to pivot and strategy takes over. That's actually a good sign to try new strategies!
