Business Fuel Delivery Services - A Mystery?

I'm launching a new company called FuelDash, and I would love your feedback here. 

FuelDash is a franchise holding company, not a single-state operator, with Colorado becoming the first franchise state. FuelDash primarily operates as a B2B service company providing small business fuel delivery services to ensure baseline demand. Additionally, we provide consumer services, layering in residential fuel delivery to build route density and expand profit margins. This innovative model aims to meet the rising demand for contactless, time-saving services by delivering fuel directly to customers' locations. With a first-mover advantage, FuelDash is uniquely positioned to capitalize on the untapped market in Colorado, tapping into the growing preference for on-demand services accelerated by the pandemic.

FuelDash wants to help the local small businesses in Colorado save time and money, and help Colorado residents get their fuel conveniently, safely and securely without over paying for their fuel.

Businesses are wasting tens of thousands of dollars in annual labor costs alone by having their employees fuel their service vehicles during their hours on the job. Today's fuel delivery business in Colorado cater to the commercial industry and typically provide diesel fuel only. Businesses are over-spending on fuel while on the road, losing time and productivity when stopping at gas stations, experiencing daily workflow and scheduling disruptions.

Residents in Colorado have no convenient, on-demand, safe and secure way to get their fuel.

We are trying to close our fundraising round now to launch the company.

So when I approach a business or a consumer to discuss our upcoming fuel delivery services, they don't understand how they will save time and money - even when I show them the math. Literally. There is actual math to show. My question is, are they just so used to getting their own fuel like they always have, and they see my services as something too new to consider? Is this service ahead of it's time in their minds, like back in the day when the first mobile phones came out? Don't get me wrong, many businesses and most consumers see the value right away and want to sign up. They really get it. I just wonder why others are so behind in their thinking.

I'd love to get feedback from fellow founders on best ways to approach business owners and every-day consumers who seem to be "stuck in the past" with their logic or reasoning. And I say that with all due respect! I fully understand that not everyone will be a future customer. I get it.

The gas station industry is, and has been declining for many years and it is only getting worse. Fuel delivery is the future of fueling. I just want to know how to express that to these hesitant individuals so they understand and see the value - like how so many others already do. I don't believe in scare tactics. And perhaps some people just won't get it, period, ever. Who knows. I'd sure appreciate your thoughts. Especially if you struggled with the same issue.

Thanks in advance!

Sean Roy, Founder, FuelDash