Such an important discussion. In my years of speaking to thousands of home service business owners, one recurring theme is having the conviction and sharing with the client that you can be trusted to show up and do the job well, and that you're available for questions. They make that clear, state is as a fact without saying more, and their prospects become customers. A lot of the companies undercutting aren't as reliable and people know that, so it's their choice to make. Reviews can be your proofpoint on this as well.
