Where is that tipping point?
I've been thinking about this a lot lately. I'm still relatively early in building my business, and over the past year I've tried just about everything I know to do. I've built the website, develope...
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I relate to this a lot.
For me, there wasn’t one clean tipping point. It was more a series of things that slowly built trust in the market until people started recognizing us before they ever reached out.
The website, reviews, content, follow-up, truck wrap, and local relationships all played a part, but none of them felt like “the thing” while I was doing them.
The moment I started noticing a shift was when customers would say, “I’ve seen your trucks everywhere,” or when I get recognized at a gas station because of my Facebook ads. That told me the work was doing something before the lead ever came in.
If I could tell my earlier self anything, it would be to keep doing the boring visibility work longer than feels reasonable, while tightening the offer and message as you go.
Your book may not create an immediate wave of clients by itself, but it can become a strong trust piece. It gives people another reason to see you as the expert before they’re ready to hire. And it instantly gives you more authority when you hand someone a book versus a business card.
The hard part is that the work usually starts compounding before it becomes obvious.
Thank you for this. I think you really understood what I was trying to get at with my question.
"The work usually starts compounding before it becomes obvious" really hit home. When you're in the middle of doing all of those things, it's difficult to know whether you're building momentum that you just can't see yet or whether you need to change direction.
I also really appreciate your perspective on the book. I wrote it primarily to help people feel more informed and confident before they begin the process, but I hadn't really thought about the difference between handing someone a business card and being able to hand them a book I wrote about the very process I'm helping them navigate.
Your advice to keep doing the "boring visibility work longer than feels reasonable" may be exactly what I needed to hear right now. Thank you for sharing your experience.
I wrote my own book as a lead magnet for property managers, and when we had them out at trade shows they're immediately impressed that I could write a book about dog poop 😂 Unless you're actively using your book in a funnel to acquire leads or sending them out to prospects in your sales process so they can make an informed buying decision, they're the best business cards and referral tools you can give to your current customers and prospects.