Do you still want every lead that comes into your business?
When I first started, the answer was absolutely YES. š
If someone wanted a cleaning quote, I wanted that job. I didnāt care where they lived, what day they needed, what kind of service they wanted, or whether they were actually a good fit for us.
A lead meant potential money, and turning down money felt crazy.
As weāve grown, Iāve realized that not every lead is a good lead and not every dollar of revenue is good revenue.
Some jobs look great until you factor in the drive time. Some want a schedule that completely disrupts your routes. Some are looking for a level of service you donāt provide. And sometimes you can tell during the very first conversation that their expectations and your business just arenāt going to be a good match.
I think one of the hardest parts of growing has been learning that saying no to the wrong client can actually leave room for the right one.
Weāve become much more selective about the work we take on, and I donāt necessarily see turning down a lead as ālosing businessā anymore.
Sometimes itās protecting the business youāve already built.
Has growth made you more selective about the leads you accept? What are the things that make you immediately think, āWeāre probably not the right company for this oneā?
