In Search of Increased Customer Base

Agreed with the recommendations by etek65​. Build a Google business profile and become "Google Verified" to boost your business above competitors in the same region. This is also free and simply just takes time/effort on your part to provide the necessary details. 

As others note, social media platforms are a great way to build exposure. However, posting less frequently with posts which have real impact = better results than posting frequently as people quickly become bored with seeing the same type of posts from the same business every day. Build a profile on FB, IG, LinkedIn, YouTube (if you plan to post videos) and rotate through, posting periodically on each. 

Finally, think about your target audience. Are you working for residential, commercial, industrial clients? Strategize your business's brand to match with the type of client you're going after. For example, an industrial client has a large workload with little time. They want clear/concise details which are quick & easy to understand. They want to easily find your contact information to reach you quickly. Build estimates/quotes, invoices, and brand image which matches that. 

do you feel like places like yelp or Angie's convert well? I'm looking at marketing as well and am wondering if should try to master something like google business before trying to add other platforms.