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KellyUGuerrero's avatar
KellyUGuerrero
Contributor 3
31 days ago

One Question from the Webinar

Hey there!  If you didn't join us for the webinar today you may still be able to get to view it here: https://www.getjobber.com/events/five-numbers-to-grow-your-business/

I was asked a question towards the end - if you cannot focus on all five what would you focus on?  I said Net Profit during the webinar but I've changed my answer for sure! 

Great question – if you can only focus on ONE metric right now, start with Revenue per Job (and ideally, Profit per Job).

During the webinar, I talked about Net Profit Margin – and yes, that’s crucial for long-term health.
But if you’re in the weeds day-to-day and need quick clarity on what’s actually paying off, Revenue per Job is the fastest, most actionable place to start.

💡 Why? Because it shows:

  • What your time is really worth
  • If you’re undercharging
  • Which services are actually pulling their weight

Once you know that, you can adjust pricing, marketing, and scheduling to build profit right into every job – before it hits the bottom line.

2 Replies

  • ryaantuttle's avatar
    ryaantuttle
    Jobber Ambassador
    30 days ago

    CAC & LTV are the 2 most important metrics for any business to measure. 

    • KellyUGuerrero's avatar
      KellyUGuerrero
      Contributor 3
      30 days ago

      Totally fair point — CAC and LTV are important metrics, especially when you're looking to scale strategically. But here’s the reality from inside the field:

      If you don’t have profitable pricing in place first, CAC and LTV can give you a false sense of success. You might be acquiring customers efficiently, but if your margins are broken, you’re just scaling losses.

      For folks just starting out — or even established businesses that haven’t nailed job costing — there are more foundational metrics that need attention first:

      • Gross profit margin (you can’t optimize CAC if you don’t know what profit you’re working with)
      • % labor to revenue (biggest variable cost in service businesses)
      • Revenue per job vs. net profit per job
      • Close rate (to understand how leads convert)

      Once those are under control, that’s when CAC and LTV become meaningful — and powerful.

      Happy to walk anyone through how to calculate both — but only after we’ve verified that pricing and profitability are solid. Otherwise, it's just guessing dressed up as strategy.